Guoshuai · Guixiandong Liquor Wins Gold Medal at the 2022 Panama Pacific International Exposition, Elevating Brand Value to New Heights

On October 27, the 107th Panama Pacific International Exposition Awards Ceremony was held in Haikou, Hainan. Under the witness of a world-class jury, Guixiandong · Gold Award Cave-Aged, a flagship product of Guizhou Guoshuai Liquor Group, lived up to expectations and claimed the Gold Medal. This honor not only affirms the unique allure of cave-brewed sauce-aroma baijiu, but also marks Guoshuai · Guixiandong Liquor’s strong presence on the international stage.

Winning an International Gold Award, Truly Worthy of Gold-Medal Quality

The Panama Pacific International Exposition is a globally renowned exhibition platform covering industries from beverages and tea to food. Its awards—often mentioned alongside the Nobel Prize and the Academy Awards as one of the “world’s top three honors” in media circles—carry exceptional authority and influence. Since the first exposition in 1915, Chinese brands, led by Moutai, have risen to global fame, becoming both industry icons and national pride.

In this year’s competition, Guixiandong · Gold Award Cave-Aged advanced through rigorous rounds of selection to ultimately secure the Gold Medal, drawing industry attention back to the long-standing Guoshuai · Guixiandong brand. This is not its first international honor—back in 2015, Guixiandong · Danxia earned the Grand Gold Medal at the Concours Mondial de Bruxelles Spirits Selection, sharing the highest accolade with Moutai. The victory brought global recognition, with the wine later recommended by the Embassy of Sierra Leone for state banquets.

While a single award may be a stroke of fortune, repeated wins reflect a consistent, world-class standard. If the 2015 Brussels Grand Gold Medal introduced Danxia to the world, then today’s Panama Gold Medal reaffirms the superior craftsmanship of Gold Award Cave-Aged and further boosts the Guoshuai · Guixiandong brand value.

The award-winning quality stems from Guoshuai · Guixiandong’s unwavering commitment to high standards. Leveraging the unique ecology of its karst cave environment, the brand has enhanced the traditional “12987” sauce-aroma baijiu process to its proprietary “22987” method—extending the brewing cycle to two years and then aging in the cave for another four. This allows for fuller fermentation and the evaporation of harsher elements, resulting in a purer, smoother, and more elegant taste. The liquor’s excellence has even earned praise from Song Shuyu, Chairman of the China Alcoholic Drinks Association, who hailed it as “China’s No. 1 Cave-Brewed Baijiu.”

Unlike domestic competitions, where factors such as typicity may influence judging, international juries focus on a single criterion: Does it taste good? In this regard, Gold Award Cave-Aged delivers effortlessly. Crafted from cave-brewed base liquor aged for over eight years, blended with 15- and 20-year-old reserves, it offers a rich, layered aroma that harmoniously combines sauce, fruit, and floral notes. The palate is smooth yet full-bodied, with a lingering fragrance that captivated even the most discerning international judges.

“Karst Cave Brewing, Karst Cave Aging”—this unprecedented winemaking process has endowed Guoshuai · Guixiandong Liquor with extraordinary quality. It is reported that the Gold Award Cave-Aged Baijiu, which won the “BABE Gold Award” this time, is a classic masterpiece crafted under Guixiandong’s 22987 technique. It is meticulously blended from cave-brewed base liquor aged for over eight years in jars, with the addition of carefully selected 15-year and 20-year vintages. The result is a spirit with a rich and layered aroma where Maotai-aroma, fruity notes, and floral scents merge harmoniously. On the palate, it is smooth and mellow, with a long-lasting fragrance—winning over the discerning taste buds of both domestic and international expert judging panels.

Winning an International Gold Award, Elevating Brand Value to New Heights

The Gold Award Cave-Aged Baijiu, honored with the “BABE Gold Award,” is one of Guoshuai · Guixiandong’s flagship products and has been highly praised by industry experts and consumers since its launch. Dr. Li Hong, Director of the Liquor Research Center at the China National Research Institute of Food & Fermentation Industries, hailed it as a quality benchmark for high-end Maotai-aroma baijiu, noting, “Cave brewing and cave aging create a rich aged flavor and a smooth entry.” Tian Zhuopeng, Chairman of Beijing Zhuopeng Strategic Consulting, commended it for being smooth upon entry, mellow in the throat, and offering a long-lasting fragrance in the aftertaste, leaving the drinker feeling pleasantly comfortable.

Starting in October, the “King of Bo Bing” warm-up events have been held across Fujian, where Gold Award Cave-Aged impressed countless baijiu lovers with its mellow sauce aroma and rich, full-bodied flavor. The product drew rave reviews, won over a vast number of fans, and attracted nearly a hundred distributors for cooperation talks—together seizing the business opportunities of the booming sauce-aroma baijiu market. Midway through the events, news broke that Gold Award Cave-Aged had been awarded the Panama Pacific International Exposition Gold Medal, instantly igniting the atmosphere. Public interest surged, and Gold Award Cave-Aged became the center of attention, creating a sensation in the Fujian liquor market.

Industry experts noted that with both Danxia and Gold Award Cave-Aged securing gold medals at top-tier international competitions, Guoshuai · Guixiandong Liquor has not only reaffirmed its product quality but also significantly enhanced its brand power—adding depth and dimension to the brand while driving its value to new heights.

According to the Guoshuai · Guixiandong marketing department, Gold Award Cave-Aged is one of the brand’s most popular and best-selling core products, long favored by the consumer market. This year’s Panama Gold Medal win was well-deserved. Staying true to its mission of “quality first,” Guoshuai · Guixiandong continues to refine its craftsmanship, building a strong brand value platform and ensuring that more sauce-aroma enthusiasts can enjoy gold medal-quality baijiu.

Insiders revealed that the competition for the Panama Gold Medal was fierce, with numerous entries from nearly ten provinces and municipalities—including Beijing, Sichuan, Guizhou, Zhejiang, Hubei, and Jiangxi—featuring distinctive regional or ethnic characteristics. Against such a backdrop, Gold Award Cave-Aged stood out thanks to the unique advantages of its “cave-brewing” process. This achievement is rooted in the brand’s rich heritage, unique brewing craftsmanship, and superior liquor quality, as well as the strategic guidance and capital support from Hong Kong Buchang Group.

In today’s fiercely competitive sauce-aroma baijiu market, production capacity is the lifeline of a liquor enterprise. Without sufficient capacity, quality remains an empty promise. Recognizing this, Hong Kong Buchang Group has adhered to a long-term vision, focusing on solid fundamentals. In 2019, it signed a 5,000-ton baijiu-and-tourism integrated development project, and in 2021, it signed an “Letter of Intent for the 40,000-Ton Maotai-Aroma Baijiu Technological Upgrading and Expansion Project.” Upon completion, Guoshuai · Guixiandong’s production capacity will rank among the top ten nationwide and top two in the Xishui production area.

Commenting on Gold Award Cave-Aged’s victory, industry experts believe that with the empowerment of Hong Kong Buchang Group, Guoshuai · Guixiandong is both grounded in the present and focused on the future. By embracing a long-term philosophy, befriending time, enhancing quality, and expanding capacity, the brand is crafting every bottle with utmost dedication. Step by step, it is delivering impressive results—delighting the industry while inspiring deeper reflection.

With solid foundations and growing momentum, Guoshuai · Guixiandong is accelerating at remarkable speed toward becoming a leading brand in the sauce-aroma baijiu sector.