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Future Outlook With strong support from the Guizhou Provincial Government, Guizhou Dongniang Dongcang Liquor Co., Ltd. has become an integral part of Xishui County’s “2+3+N” baijiu industry layout and is recognized as one of the three key enterprises receiving priority support in the Xishui production area. The company aims to achieve the dual targets of RMB 10 billion in output value and RMB 100 billion in market capitalization within the next 5–10 years, creating no fewer than 10,000 jobs and striving to meet its annual tax contribution goals. At the same time, the company will continue to advance technological innovation and industrial upgrading, bringing consumers higher-quality Maotai-aroma baijiu products. 1796年 (Jiaqing, Qing Dynasty) – Northern Guizhou industrialist Yuan Jindao crafted the original “Yuan Family Brew” in Guixiandong, marking the beginning of the cave’s winemaking legacy. 1987年 The cave-fermentation process was successfully trialed and entered production for the first time. 1988年 July At the first National Baijiu Appraisal held in Guiyang by the Ministry of Labor, Xiandong Laojiao won Second Prize and Shanqing Wine won Third Prize (both precursors to today’s Guixiandong Baijiu). October At the inaugural China Liquor Culture Festival, Xiandong Laojiao received the China Cultural Famous Liquor Award. 2006年 October At the inaugural China Liquor Culture Festival, Xiandong Laojiao received the China Cultural Famous Liquor Award. 2013年 The innovative Cave-Fermentation Process for Sauce-Aroma Baijiu was granted a National Invention Patent (Patent No. ZL200910102452.X). 2015年 Guixiandong · Danxia won the Grand Gold Medal at the Brussels International Spirits Competition, alongside Moutai. 2018年 Hong Kong Buchang Group formally acquired Guixiandong, designating it as a strategic core project for sauce-aroma baijiu. 2019年 Launch of Phase I of the “Wine-Tourism Integrated Project,” building an annual 5,000-tonne premium sauce-aroma baijiu production base. Won multiple honors including Hua Zun Award – China’s Top 10 Craftsmanship Baijiu Brands, Most Influential Brand, Most Valuable Business Partner, and National Sauce-Aroma Benchmark Brand. Selected as State Banquet Recommended Liquor by the Embassy of Sierra Leone. 2020年 The Dongniang Dongcang Sauce-Aroma Baijiu Process was listed as part of Xishui County’s sixth batch of Intangible Cultural Heritage. 2021年 Ranked 32nd in the Top 100 Chinese Sauce-Aroma Baijiu Brand Influence list. Danxia designated as official liquor for the 7th Nobel Laureates Medical Summit. Signed a strategic cooperation agreement with Beijing Zhuopeng Strategy Consulting Co., Ltd. Signed an Investment Intent Agreement with the Xishui Government for a 40,000-Ton Maotai-Aroma Baijiu Technological Upgrading and Expansion Project Investment Intent Agreemen. Brand image commercials aired on CCTV-7. Guizhou Provincial Party Committee Deputy Secretary & Governor Li Bingjun, Zunyi Party Secretary Wei Shuwang, and Vice Mayor Liu Xiaojie met with Chairman Zhao Tao to discuss accelerating project construction and deepening cooperation. 2022年 Listed in the 2021 Newly Added Above-Scale Industrial Enterprises Reward List by Guizhou Provincial Department of Industry and Information Technology. Guizhou New Momentum Industry Development Fund invested RMB 200 million, increasing registered capital from RMB 610 million to RMB 810 million. March 2022 – Signed a 21,000-Ton Maotai-Aroma Baijiu Technological Upgrading and Expansion Project with Xishui County Government. Guixiandong · Gold Medal Cave-Aged won the 107th Panama Pacific International Exposition Gold Award, Most Valuable Brand for Investment in Chinese Sauce-Aroma Baijiu, and Most Popular Product at the 2022 Famous Liquor Expo. Launched an integrated O2O new retail model, enabling seamless online-offline sales and empowering offline retail partners. 2023年 Hosted the 2024 Production Season Grand “Xia Sha” Ceremony for 10,000 tonnes of sauce-aroma baijiu. Brand promotion escalated, with commercials airing in prime time on CCTV-1 and CCTV-13. Appointed Lü Yuhua, Executive Vice President & Secretary-General of the Zunyi Liquor Association, as Chief Technical Advisor. Won two Hua Zun Cup awards; brand value reached RMB 4.182 billion; received the Annual Content Marketing Gold Award at the 30th China International Advertising Festival. Awarded the Top Ten Outstanding Contribution Enterprises of Xishui County (2022). 2024年 Guixiandong · Cave-Fermentation 20 won China Famous Liquor – Top 18 New Famous Liquors and China Famous Liquor – Guizhou Famous Liquor. Recognized as a “Trusted Liquor Enterprise” in the Zunyi production region. Danxia ranked among the Top 50 High-End Chinese Baijiu Brands. 2025年 Danxia awarded China Famous Liquor – Top 8 New Famous Liquors and China Famous Liquor – Guizhou Famous Liquor. Hosted the Tiangong Kaiwu · Seeing the True Essence – Loong Boat Festival Qu-Making Ceremony. June 2025 – The unique 22987 Cave-Fermentation Process was listed in the Fifth Batch of Guizhou Provincial Intangible Cultural Heritage Representative Projects. Development History Key Executives Chen Changyu Guizhou Guoshuai Liquor Group, and Deputy General Manager Guizhou Dongniang Dongcang Liquor Co., Ltd. Chen Changyu, male, Han ethnicity, born August 1989, native of Xi’an, Shaanxi Province. Bachelor’s degree in Biology (Environmental Science) from McGill University, Canada. Member of the Chinese People’s Political Consultative Conference (CPPCC) Xianyang Committee; Vice President of the Xianyang Young Entrepreneurs Association. Since 2022, has served as Rotating Chairman & General Manager of Guizhou Guoshuai Liquor Group, and Deputy General Manager of Guizhou Dongniang Dongcang Liquor Co., Ltd. Charles Guizhou Dongniang Dongcang Liquor Co., Ltd. male, Mongolian ethnicity, born March 1988, native of Hohhot, Inner Mongolia. Bachelor’s degree in Finance from the University of Oregon, USA. Since 2022, has served as Rotating Chairman & General Manager of Guizhou Dongniang Dongcang Liquor Co., Ltd. Wang Aimin Guizhou Dongniang Dongcang Liquor Co., Ltd. male, Han ethnicity, born June 1971, native of Tangshan, Hebei Province. Bachelor’s degree in Food Engineering from Hebei University of Science and Technology (Light Chemical Engineering). Served as Deputy General Manager of Guizhou Dongniang Dongcang Liquor Co., Ltd. from 2021 to 2023; currently Chief Engineer of the company. Zheng Jie Guizhou Dongniang Dongcang Liquor Co., Ltd. female, Han ethnicity, born October 1977, native of Luzhou, Sichuan Province. Degree in Economic Management from the Sichuan Provincial Party School. Senior Taster and Senior Blending Master certified by the China Food Industry Association and the Ministry of Human Resources & Social Security. National First-Class Liquor Taster certified by the China Alcoholic Drinks Association and the Ministry of Light Industry. Serves as a baijiu judge for Sichuan Province, Zunyi City, Guizhou Province, Jilin Province, and the Northeast Baijiu Association; also a referee for the Guizhou Baijiu Professional Skills Competition. Currently Manager of the Liquor Body Management Department at Guizhou Dongniang Dongcang Liquor Co., Ltd. 按钮 Brew liquor with the dedication of pharmaceutical craftsmanship Set the scientific benchmark for the industry Be a craftsman with true skill; create baijiu of real value Follow the way of nature; pioneer the philosophy of time Will the liquor we brew today stand the test of ten years? Is every step we take worthy of the microflora thriving in our caves? Does the cup in hand bring our customers a truly delightful experience? ——————————————————————— Corporate Culture ——————————————————————— Be capable, be visionary
Be tasteful, be aspirational Mission Core Values “Three-Ask” Culture “Four Qualities” Culture 我的网站 Address: Xijiu Town, Xishui County, Zunyi City, Guizhou Province, China Tel: 400-063-9896 Introduction: |